The relationship between celebrities and brands has evolved dramatically over the past decade. Today, many Indian celebrities are not just endorsing products they are building businesses, launching brands, and becoming entrepreneurs.
From beauty and fashion to wellness and sustainable living, these celebrities have transformed their personal influence into successful ventures. Their brands are not only creating new revenue streams but also shaping consumer trends across India.
Here’s a look at Indian celebrities who have successfully ventured into entrepreneurship and the brands they own.
1. Katrina Kaif
Brand: Kay Beauty
Category: Beauty & Cosmetics
Launched in partnership with Nykaa, Kay Beauty quickly became one of India’s most successful celebrity beauty brands. The brand focuses on inclusive beauty products designed for Indian skin tones.
2. Alia Bhatt
Brand: Ed-a-Mamma
Category: Kidswear & Sustainability
Founded with sustainability at its core, Ed-a-Mamma offers eco-friendly clothing and products for children while promoting environmental awareness.
3. Kriti Sanon
Brand: Hyphen
Category: Beauty & Skincare
Kriti Sanon entered the beauty and skincare industry with Hyphen, a skincare brand co-founded in 2023. The brand focuses on simplified, science-backed skincare solutions that combine natural ingredients with modern formulations.
4. Deepika Padukone
Brand: 82°E
Category: Beauty & Wellness
Deepika entered the beauty industry with a premium skincare line 82°E focused on holistic wellness and modern self-care.
5. Hrithik Roshan
Brand: HRX
Category: Fitness & Activewear
One of India’s most recognized fitness brands, HRX offers apparel, footwear, fitness programs, and wellness products.
6. Virat Kohli
Brand: One8
Category: Lifestyle & Fashion
Virat Kohli’s One8 spans fashion, fragrances, footwear, and hospitality ventures, reflecting his fitness-driven lifestyle.
7. Anushka Sharma
Brand: Nush
Category: Fashion
Launched in 2017, Nush was Anushka Sharma’s foray into fashion entrepreneurship. Inspired by her own personal style, the brand was created to offer stylish, comfortable, and affordable clothing for everyday Indian women.
8. Shilpa Shetty
Brand: Simple Soulful
Category: Fashion
Built around healthy living, nutrition, and wellness, the brand aligns closely with Shilpa’s fitness-focused image.
9. Malaika Arora
Brand: Nude Bowl
Category: Fashion
Focused on nutritious meals and healthy eating, Nude Bowl caters to India’s growing health-conscious audience.
10. Yuvraj Singh
Brand: YouWeCan
Category: Fashion
Founded after his battle with cancer, YouWeCan supports awareness, early detection, and healthcare initiatives.
11. Lara Dutta
Brand: Arias
Category: Beauty
Arias is a premium skincare brand that focuses on clean, effective, and science-backed beauty solutions. The brand was launched with the aim of simplifying skincare routines while addressing the evolving needs of modern consumers who seek high-quality products that are both safe and result-oriented.
12. Sonam Kapoor
Brand: Rheson
Category: Fashion
Co-founded with her sister Rhea Kapoor, Rheson offers trendy fashion inspired by contemporary Indian women.
The Future of Celebrity Entrepreneurship in India
As personal branding and the creator economy continue to grow, more Indian celebrities are expected to move from endorsements to ownership. The trend reflects a broader shift in business where influence, authenticity, and entrepreneurship increasingly go hand in hand.
For consumers, celebrity-owned brands offer more than products they provide stories, aspirations, and a deeper connection with the people behind them.
At Mayanagree, we believe that the future of branding lies at the intersection of influence, authenticity, and entrepreneurship. Celebrity-owned brands are a perfect example of how powerful personal stories can evolve into successful businesses.
Visit us at…….www.mayanagree.com